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How Knowing Your Strengths (And Leveraging Them!) Will Help You Grow Your Business

It’s a very common part of the human experience to compare and contrast yourself with others, whether it’s in your social circles or in business. For many people, it is a great way to assess themselves and understand what they need to do better – whereas for others it can really drag them down. 

You may look at other businesses and wonder why they are more successful in some areas compared to you. However, it is important to understand that everyone on the planet is unique and we all operate and think differently based on our unique personalities. 

When you compare yourself to others, you probably focus a lot on your weaknesses and their strengths – on the things at which you perceive others to be better than you and that you are not so good at.  

Although it can be damaging to focus primarily on your weaknesses and the strengths of others, it is nevertheless important to know your strengths, leverage them, and rather than spending time working on your weaknesses, your time could be better spent managing them. 

How do you do it?

Knowing Your Strengths and WeaknessesKnowing Your Strengths and Weaknesses

When it comes to identifying your strengths and weaknesses, the best way to do it is by being honest and making a list. Think about the following:

  • Anything you consider yourself to be great at, as these would be your biggest strengths
  • Things you love to do, as there is greater motivation there for you to push through and do well at those things, even if they are not at the top of the list of your strengths
  • Things you aren’t great at, as these are your biggest weaknesses
  • Things you hate doing because it is likely that if you don’t like doing them, you will be less motivated to really work on them at the highest level possible. 

Leverage Your Strengths

Once you have identified your strengths you can better leverage them and make the most of them. There is a lot of debate about whether you should mainly focus on your strengths or work at improving your weaknesses. It often depends on the situation and your business, but many experts would agree that it is best to focus more on your strength as these are the things you are proficient at and they won’t need as much effort or time to invest in them. 

Focusing on those strengths and leveraging them is also all about finding ideal opportunities rather than uncovering problems.

There is the theory that when you focus too much on your weaknesses, you can impede your performance in general, as well as your enthusiasm and confidence – all necessary for making your business grow. 

Business Coach and ConsultantBenefits of Having a Coach or Consultant to Help

Figuring out what your strengths are and how to really leverage them to grow your business can be difficult to do on your own. Whereas if you rely on the help of a coach or consultant, like the team at Catalyst Consulting, they can help you through it all. They can also help you to identify the things you should consider outsourcing, that you are perhaps not as good at. If you attempt to do everything when trying to grow your business, it could drag you down and wear you out. 

Outsourcing those tasks and areas of the business to individuals and teams that specialize in them, can help give you more time, energy, and resources to focus on the areas of your business where your strengths are and the things you enjoy doing. 

The Benefit of Using Different Personality and Strengths/Weaknesses Tests

In addition to doing some deep soul searching, you can actually discover a lot about yourself by taking various personality and strengths/weaknesses tests. 

We have highlighted some of our favorite tests below:

  • Strengthsfinder Test – The Strengthsfinder test is a highly effective test devised to determine your unique talent DNA – to help you understand how you think, feel, and behave naturally. It can help you to be more engaged with your work, more productive, and live a happier and healthier life. 
  • Myers-Briggs Test – a famous and popular test, the Myers-Briggs type indicator test is designed to help you identify your personality type, as well as preferences and strengths. It helps to assign you into one preferred quality from four categories, to produce your unique type. The categories are Introversion or Extraversion, Sensing or Intuition, Thinking or Feeling, and Judging or Perceiving. 
  • Enneagram Test – A similar test, this one is designed to show which of 9 different personality types best describes you, as well as how you function when you’re at your best and when you’re at your worst. 
  • DISC Personality Test – Another personality test, the DISC Personality Test focuses on what is known as your DISC (Dominance, Influence, Steadiness, and Compliance) type and provides you with a personality profile. 

When you focus on your strengths and leveraging them, while finding ways to work around your weaknesses, you are in a better position to grow your business. For help identifying those strengths and weaknesses, why not speak to Catalyst Consulting today. We will be able to coach you to get the best out of your strengths while helping you to manage your weaknesses and compensate for them by making wise outsourcing choices.